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Experts weigh in on effective employee social media policies

Experts say employee education and corporate social media policies are essential to protecting restaurant brands in the digital age.

Social media has become a garden of delights for restaurant marketing, recruiting and consumer engagement. But the burgeoning new communications platforms such as Facebook, Twitter and Internet bulletin boards have in some cases grown into a bramble of problems.

A St. Louis-area Applebee’s franchisee in late January fired a server for posting a photo of a customer’s credit card receipt on the Reddit website. The customer, a church pastor, had crossed out an autom

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