Rubio's co-founder talks healthful menu strategy

Rubio's co-founder talks healthful menu strategy

Anita Jones-Mueller, M.P.H., is a contributor to NRN and president and founder of Healthy Dining and

Rubio’s Coastal Grill — the Carlsbad, Calif.-based fast-casual chain known for bringing beer-battered fish tacos from Baja, Mexico, to Southern California — has changed quite a lot since its humble beginnings as a walk-up stand. Today, co-founder Ralph Rubio operates and franchises 193 Rubio’s units on the West Coast. His current focus is transitioning the brand for the future.

In this interview with him, Rubio talks about the success of Rubio’s healthy menu strategy and the mode

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