My Fit Foods CEO discusses brand’s healthful positioning

My Fit Foods CEO discusses brand’s healthful positioning

Anita Jones-Mueller, M.P.H., is a contributor to NRN and president and founder of Healthy Dining and HealthyDiningFinder.com. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

David Goronkin was named CEO of My Fit Foods in June 2014. In this interview, he discusses consumer demands for food that is both healthful and flavorful, the brand’s marketing approach, and how improving the nutritional profile of menus can impact profits.

This interview has been condensed and edited.

I’m thrilled to talk with you and hear more about My Fit Foods. Tell me about the companies you have worked with over the years.

I st

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