The chain39s Grilled Breakfast Burritos from left Sausage Bacon and Fiesta Potato

The chain's Grilled Breakfast Burritos, from left: Sausage, Bacon and Fiesta Potato

Taco Bell to remove artificial ingredients from most of menu

Quick-service chain to strip artificial colors, flavors and more from food

Taco Bell Corp. pledged Tuesday to remove all artificial colors and flavors from most of its menu items, as well as certain additives, added trans fats, palm oil and high-fructose corn syrup, by the end of 2015.

The move to more natural ingredients comes in response to consumer demand, and is part of a larger effort to simplify and be more transparent about the menu, said Brian Niccol, CEO of the Irvine, Calif.-based quick-service operator.

Consumers are “telling us le

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