Saluting the troops

Brands honor military members, build goodwill among customers

New promotions deployed by restaurateurs in May to celebrate Memorial Day and Military Appreciation Month may not have driven sales increases, executives report, but they did help to generate favorable brand perception.


The American Community Survey said there were 21.8 million veterans in the United States in 2010. Chains like Bennigan’s, Applebee’s, Golden Corral, White Castle and Hooters all found ways to express their appreciation to current and former members o

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