Survey: McDonald’s franchisee outlook improves

Survey: McDonald’s franchisee outlook improves

All-day breakfast lifts sales, but concerns over discounting persist, according to analyst survey

All-day breakfast, higher prices and better weather all contributed to higher sales at McDonald’s Corp. restaurants in the fourth quarter, according to a survey of franchisees by Nomura analyst Mark Kalinowski.

But surveyed franchisees remain deeply skeptical about the impact of discounting on their profits, with at least one operator suggesting that McDonald’s new McPick value menu “must die.”

The comments reflect the challenge McDonald’s faces in convincing franchise

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