New horizons

New horizons

As established global markets lose luster, brands look to Latin America as the next growth opportunity

Franchise companies are announcing plans to open Latin American locations, and they mean more than just Mexico. While Mexico is still a strong market for franchises of many restaurant chains, franchisors are now announcing openings in other countries that show economic promise.

Molly Harnischfeger, a director in the restaurant and foodservice practice at AlixPartners in New York City, said several factors make Latin America more attractive than ever

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