Krispy Kreme logo

Krispy Kreme looks to expand franchising

Chain works to lower investment costs to improve franchisee profitability

Krispy Kreme Doughnuts Inc. believes it would be better off if someone else built and operated its shops.

The Winston Salem, N.C.-based doughnut chain plans to focus more exclusively on franchising in the coming years, executives said during the company’s earnings call Tuesday. Their reason is simple: Franchisees have been doing a better job than the company at operating the chain’s locations.

“Domestically, our franchisees continue to outperform our company shops,” Kr

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.