Jamba Juice to expand refranchising effort

Jamba Juice to expand refranchising effort

More asset-light model aims to position smoothie chain for growth

Jamba Juice is expanding its refranchising effort with the goal of becoming a 90-percent-plus franchised brand by the end of fiscal 2015, parent company Jamba Inc. said Monday.

The company previously pledged to become 80-percent franchised, moving to a more asset-light model as Jamba Juice rolls out its fresh juice platform, which has helped bolster same-store sales.

“We are pleased to announce our plans for the further acceleration of our refranchise initiative, which

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