Burger King reaps benefits of refranchising

Burger King reaps benefits of refranchising

The move allows the brand to focus more on its image, menu and messaging in 2014, according to executives.

Officials for Miami-based Burger King Worldwide credited the company’s global refranchising initiative with its near doubling of net income in fiscal 2013 and told investors and analysts that the nearly fully franchised model would let the chain grow profitability further in 2014.

Alex Macedo, president of Burger King’s North American system, conceded that the chain’s main competitors have signi

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