Veggie Grill

Veggie Grill is poised to push into middle America

Chain plans to tap “veggie positive” trends in urban markets

Now 10 years old and with 29 restaurants, the Veggie Grill chain is rethinking its approach to growth.

Launched in 2006, Veggie Grill was one of the first concepts with an all-plant-based menu to make a run to become a national chain. The concept has earned the backing of private-equity firm Brentwood Associates and grown into three states: California, Washington and Oregon.

Now, as Veggie Grill contemplates moves away

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