Extra Jumbo Spicy SrirachaGrilled Shrimp

Extra Jumbo Spicy Sriracha-Grilled Shrimp

Spicy food sizzles on restaurant menus

NPD, Technomic find that hot flavors are more popular among Americans

The majority of Americans now enjoy spicy foods, marking a major shift in consumer tastes, according to two research firms. Restaurant chains large and small are responding with a wide array of chile-spiked menu items.

The NPD Group recently reported that 56 percent of U.S. households keep hot sauce in their kitchens. That figure corroborates findings from Technomic Inc., which found in its Flavor Consumer Trend Report, released in October 2013, that 54 percent of consumers rated

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