Fastcasual Quiznos adds luxury with a Lobster amp Seafood Salad Ciabatta

Fast-casual Quiznos adds luxury with a Lobster & Seafood Salad Ciabatta.

Restaurants elevate menu items with upscale ingredients

Premiumization is one of the most reliable tricks of the trade

Premiumization, or the use of upscale ingredients in foods and beverages, is one of the most reliable tricks of the trade employed by menu planners. A classy ingredient can differentiate, add value and bring traffic through the front door, and restaurateurs throughout the food chain, from casual to quick service, have taken very similar approaches to upmarket touches.

Premium proteins. The center of the plate is the center of attention when it comes to culinary

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