Late-night business in a restaurant can be a beautiful thing: Customers are in a good mood, looking for fun, and eager to buy high-margin beverages and starchy foods without cannibalizing other dayparts.
But luring consumers after normal dinner hours is getting trickier as economic doldrums appear to be convincing more of them to call it a night earlier in the evening, forcing operators to be strategic with the menu items, price points and operational changes needed to make
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]