Restaurant Menu Watch: Shake Shack brings back crinkle-cut fries

Restaurant Menu Watch: Shake Shack brings back crinkle-cut fries

NRN senior food editor Bret thorn breaks down what you should be watching in the industry this week. Connect with him on the latest marketing trends and news at [email protected] and @foodwriterdiary.   Related Breakout Brands: Shake Shack Having Words With: Randy Garutti More food trends

Score one for frozen food.

Shake Shack, the better-burger chain that has become the growth vehicle of Danny Meyer’s Union Square Hospitality Group, has abandoned its efforts to serve hand-cut, housemade French fries and has returned to its frozen, pre-made crinkle-cut fries.

As Eater New Yor

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