Restaurant Menu Watch: Pizza Hut’s ‘subconscious menu’ sparks fears of Big Brother

Restaurant Menu Watch: Pizza Hut’s ‘subconscious menu’ sparks fears of Big Brother

NRN senior food editor Bret Thorn breaks down what you should be watching in the industry this week. Connect with him on the latest marketing trends and news at [email protected] and @foodwriterdiary. RELATED: • Pizza Hut to revamp menu • Franchisee says Pizza Hut trails in digital innovation • More food and beverage news

Just as Pizza Hut has undergone what parent company Yum! Brands Inc. calls the biggest change in the chain’s 56 year history, adding a host of new toppings, crusts and sauces, it also is seeking to make it easier for customers to decide what to put on their pizza — in a way that critics are calling Orwellian and creepy.

The “subconscious menu” being tested in the United Kingdom

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