Research: Cantina Bell boosts Taco Bell’s image among consumers

Research: Cantina Bell boosts Taco Bell’s image among consumers

The chain’s perception of quality among consumers has risen since the menu line’s July introduction, YouGov BrandIndex finds

Taco Bell’s Cantina Bell menu has been very positive for the chain’s perception of quality among consumers, according to research from YouGov BrandIndex.

BrandIndex, which measures consumer perceptions of hundreds of brands in the United States, found that Taco Bell’s “quality scores,” or the measure of survey respondent’s opinion of the brand’s quality,

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