Opinion: Unlocking the profit power of pricey beef

Opinion: Unlocking the profit power of pricey beef

Ronald W. Cegnar currently serves as partner and CEO of CEO Partners, Inc., a foodservice industry consulting firm, where he counsels numerous restaurant and supply chain groups including the National Cattlemen’s Beef Association on a paid basis. Prior to joining Chief Executive Officer Partners, Cegnar started and served as President and CEO of Restaurant Services, Inc., where he oversaw more than 6,000 Burger King Restaurants. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

With about one million restaurants across the United States, consumers are inundated with options. It doesn’t take more than a new concept or lower prices from the restaurant down the road to lure consumers to the proverbial greener pasture. But it will take more to keep them coming back.  

While the foodservice landscape has changed, basic consumer insights still ring true. Consumer

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