NPD: Breakfast traffic on the rise

NPD: Breakfast traffic on the rise

Lunch, dinner visits stay flat

Breakfast remained a bright spot for restaurant traffic over the past year, while afternoon snacking declined, according to The NPD Group.

The market research firm found that the number of visits to restaurants and other foodservice operations in the United States was basically flat in the year ending in May 2015, but visits were up by 4 percent during the morning meal and down by 2 percent during the afternoon snack period. Lunch and dinner visits were flat.


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Contact: Desiree Torres [email protected]

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