NPD: Breakfast traffic on the rise

NPD: Breakfast traffic on the rise

Lunch, dinner visits stay flat

Breakfast remained a bright spot for restaurant traffic over the past year, while afternoon snacking declined, according to The NPD Group.

The market research firm found that the number of visits to restaurants and other foodservice operations in the United States was basically flat in the year ending in May 2015, but visits were up by 4 percent during the morning meal and down by 2 percent during the afternoon snack period. Lunch and dinner visits were flat.

Consumers

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish