Sarah E Lockyer

MenuMasters Awards salute culinary creativity

Editor's Letter

We can all likely agree that there is nothing more important to a restaurant business than its menu.

Marketing jingles, perfect service, operational efficiencies or financial engineering just don’t hold a candle to the power of the menu. Restaurants live and die by their food.

Take Taco Bell’s Doritos Loco Tacos. Perhaps one of the most aggressive product launches in restaurant history, the menu item took 2 1/2 years to introduce and 40 recipe iterations t

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