Jack in the Boxs Classic Buttery Jack burger

 Jack in the Box's Classic Buttery Jack burger

MenuMasters 2016 Best New Menu Item: Jack in the Box

Presented by Nation’s Restaurant News and sponsored by Ventura Foods, the MenuMasters Awards honor culinary excellence in menu development.

How do you revitalize a legacy quick-service brand? Improve the food.

That’s what 2,250-unit Jack in the Box did with its Classic Buttery Jack. The San Diego-based chain moved away from its seasoned beef and brought in a new quarter-pound patty of 100-percent beef that it seasoned by melting garlic-herb butter on top. Then it got rid of its sesame seed bun and replaced it with a new one that&rsq

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