Jack in the Box brunch

Jack in the Box to debut ‘Brunchfast’

Premium brunch platform aims to up the ante in competitive breakfast daypart

Jack in the Box hopes to shake up the increasingly competitive breakfast daypart with the launch this week of a new platform: Brunchfast.

In a presentation Wednesday at the Wells Fargo Retail, Restaurant & Consumer Forum, Jack in the Box brand president Frances Allen unveiled the platform of premium brunch items that she said would “blaze a new trail

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Contact: Desiree Torres [email protected]

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