Smith  Wollensky crabstuffed jumbo shrimp

Innovative, shareable appetizers drive sales

Full-service restaurants like Smith & Wollensky are appealing to guests with inventive appetizers.

For full-service restaurant operators looking to improve their food sales, appetizers might be the way to go, according to recent sales data.

Picking the right appetizers is crucial, however, restaurateurs said. They should be items that are distinctive enough to get customers’ attention but not so strange that guests don’t know whether they’ll like them or not. At the same time, shareable items are gaining in popularity, they said.

According to

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Contact: Desiree Torres [email protected]

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