Greene Turtle Cheeseburger Sliders

Greene Turtle Cheeseburger Sliders

The Greene Turtle expands beyond bar food

Updated menu attracts broader audience, more food sales and, ultimately, acquisition

The Greene Turtle was a typical sports bar in 2012, with a menu of mostly pub food meant to complement its drinks, when the chain decided to overhaul its menu.
 
That year, the Hanover, Md.-based concept introduced more freshly prepared items and plenty of healthful fare. The result has been dramatic: A broader customer demographic that made it easier to generate sales.
 
Same-store sales have grown in each of the past two years, and now 51 percent of the cha

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