Sriracha is a tangy and sweet Thai hot sauce that adds flavor and heat to dishes. The condiment is named after a town in central Thailand.
Sriracha is in the Proliferation stage. Most consumers are familiar with it, and the sauce can be found across segments and at supermarkets.
McDonald’s serves a Signature Sriracha Burger consisting of a quarter-pound beef patty topped with Sriracha Mac Sauce, baby greens, tomato, crispy onion and white Cheddar cheese. Customers can choose from an artisan roll or sesame seed bun.