First Watch CMO talks quinoa, menu innovation

First Watch CMO talks quinoa, menu innovation

The breakfast and lunch chain scores with seasonal flavors and healthful items.

Family dining chain First Watch, which serves breakfast, lunch and brunch mostly in the southeastern United States, has struck a chord with customers who are looking for lighter items, as well as more indulgent menu mainstays.

The numbers speak for themselves: for the year ended December 2013, the chain enjoyed net sales of $125 million, up by 10.1 percent over the previous year, and it opened 11 new restaurants according to data provided to Nation’s Restaurant News for it

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