Taco Bell39s Waffle Taco with sausage

Taco Bell's Waffle Taco with sausage

Experts: Taco Bell breakfast a serious threat to McDonald’s

The daypart rivalry between the two brands intensifies as McDonald’s makes moves to defend its turf, and industry watchers say Taco Bell has potential to come out on top.

Taco Bell no doubt had the attention of McDonald’s even before the brand debuted its breakfast platform last week, but its accompanying ad campaign took direct aim at McDonald’s and its dominance of the breakfast market.

For its new commercials, Taco Bell rounded up several real people who share the name of the McDonald’s brand mascot and had them try its new AM Crunchwrap sandwiches to promote “a new breakfast anyone can love, even Ronald McDonald.”<

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