Does adding ‘healthy’ menu items make financial sense?

Does adding ‘healthy’ menu items make financial sense?

Mark Kuperman, president, North America, at Revenue Management Solutions, manages client accounts across all food and beverage segments. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

We’ve seen a lot of news in recent months from restaurant chains announcing plans to incorporate “healthier” ingredients, such as cage-free eggs or hormone-free chicken, or to emphasize healthful menu options.

But before you decide to make a big deal out of “healthy” ingredients or menu items, you need to have a deep understanding of whether this is something your customers are demanding, and, if so, how much they’re willing to pay to make a health-conscious buying decision. 

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