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Chicken wing chains respond to higher costs

Operators adjust with new pricing and marketing as football season approaches

Summer is a fairly slow time for chicken wing sales, as consumers are grilling other meats and aren’t parked in front of the television watching football, which is the preferred venue for eating wings.

But wing prices, typically low at this time of year, have hit an all-time high, and are expected to rise throughout the fall and peak around Super Bowl Sunday in January — the biggest day for wing consumption. 

Some operators are responding by deemphasizing bone

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