Burger King to roll out McRib rival

Burger King to roll out McRib rival

The BK Rib Sandwich will be available nationwide on May 21

Burger King's forthcoming BK Rib Sandwich rivals competitor McDonald's McRib.

In a clear attempt to rival McDonald’s limited-time McRib offering, Burger King is launching its own rib sandwich on its summertime menu.

Burger King told USA Today that it plans to roll out a new BK Rib Sandwich nationwide on May 21. The limited-time offer is made of a boneless patty covered in sauce, topped with pickles and served on a sweet bun.

The recommended price for the BK Rib Sandwich, according to USA Today, is $3.49, or $5.59 as part of a meal.

Burger King had planned to announce its summer menu Thursday but leaked some menu items, such as the BK Rib Sandwich and the return of last-year’s Memphis BBQ Pulled Pork Sandwich and sweet potato fries.

In 2010, Burger King tried adding actual bone-in ribs to its menu. The ribs were available as part of an eight-piece combo for a suggested $8.99 and were eventually removed from the menu due to low sales.

Miami-based Burger King has nearly 13,000 locations systemwide, about 97 percent of which are franchised.

• Slide show: See the full Burger King summer menu

Contact Erin Dostal at [email protected].
Follow her on Twitter: @ErinDostal

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