Beer, Wine & Spirits Oktoberfest: The perfect excuse to promote Germany’s many beer varieties

Beer, Wine & Spirits Oktoberfest: The perfect excuse to promote Germany’s many beer varieties

If you were to conduct a survey to determine the most popular occasions for beer-based promotions in American bars and restaurants, the top two positions would no doubt belong to St. Patrick’s Day and Oktoberfest. But while the former is immediately identified with a single, widely recognized variety of beer—dry stout—much less is known about the German-style beers that go with that country’s famous festival.

And so, with Oktoberfest season fast approaching, the time is right for an

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