Beer, Wine & Spirits Oktoberfest: The perfect excuse to promote Germany’s many beer varieties

Beer, Wine & Spirits Oktoberfest: The perfect excuse to promote Germany’s many beer varieties

If you were to conduct a survey to determine the most popular occasions for beer-based promotions in American bars and restaurants, the top two positions would no doubt belong to St. Patrick’s Day and Oktoberfest. But while the former is immediately identified with a single, widely recognized variety of beer—dry stout—much less is known about the German-style beers that go with that country’s famous festival.

And so, with Oktoberfest season fast approaching, the time is right for an o

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish