New Sicilian Cold Deli Hero featuring cappicola ham salami and pepperoni with Provolone sweet and cherry peppers lettuce tomato onions mayonnaise spicy mustard and Italian dressing

New Sicilian Cold Deli Hero, featuring cappicola, ham, salami and pepperoni with Provolone, sweet and cherry peppers, lettuce, tomato, onions, mayonnaise, spicy mustard and Italian dressing.

Firehouse Subs readies Cold Hero platform

Hot-sandwich brand seeks to broaden market

Firehouse of America LLC is testing a new platform of Cold Deli Heroes, after 21 years of offering predominantly hot sandwiches, executives said last week.

Firehouse Subs, which has 882 units nationwide, is offering the menu of six sandwiches at two company-owned units in its headquarters city of Jacksonville, Fla., and expects to test the new offerings in another 100 restaurants by August, a spokeswoman said. A systemwide rollout is anticipated in 2016.

“We’ve had a c

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