| DineEquity 4Q loss widens on charge
By Lisa
Jennings
During the quarter, franchisees and a licensee in Florida opened 26 new IHOP restaurants, bringing new franchise openings in North America to 71 in fiscal 2008. There were 1,396 IHOP units as of Dec. 31.
In fiscal 2009, franchisees and licensees are expected to open between 65 and 75 new IHOP locations, all but about 10 of which will be in the United States.
“Despite a difficult consumer environment, IHOP delivered a solid performance in 2008 due to the successful brand revitalization and operational improvement strategies employed over the past several years,” Stewart said. “These strategies of energizing the brand, improving operations and maximizing development remain as relevant today as they were when initiated in 2003, and will provide the framework for the IHOP team and our franchisees to sustain system momentum.”
Applebee’s systemwide domestic same-store sales were down 4.6 percent for the quarter, and declined 2.2 percent for the full year.
Same-store sales at domestic company-operated restaurants were down 4.2 percent for the quarter, reflecting traffic declines, which offset an increased average check driven by a 4-percent price increase. For the full year, corporate domestic same-store sales were down 1.3 percent.
Revenues for corporate locations declined 18.3 percent to $225 million, primarily because refranchising efforts reduced store counts by 13.2 percent, officials said. During the year, the company sold 103 Applebee’s units.
Stewart said she still expects the company to meet its goal of selling about 200 restaurants to franchisees in 2009. She said the company would work with potential buyers to “overcome obstacles posed by the credit markets and weakness in the broader economy.”
The company expects franchisees to open between 30 to 40 new Applebee’s in fiscal 2009, split evenly between domestic and international locations. There were 2,004 Applebee’s units as of Dec. 31.
Franchised Applebee’s locations saw same-store sales drop 4.7 percent for the quarter, and slip 2.4 percent for the year.
During the fourth quarter, franchisees opened 14 new Applebee’s, bringing the domestic and international total for the year to 48.
Revitalization efforts for the Applebee’s brand will continue, however, with new menu items, the strategic use of value promotions, improved restaurant-level operations and enhanced marketing initiatives, as well as “modest” price increases planned for company-operated locations, officials said.
Contact Lisa Jennings at ljenning@nrn.com.
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