Breaking away from heavy discounting strategies can be difficult for restaurants. Just ask Stoney River Steakhouse.
The 10-unit subsidiary of J. Alexander’s Holdings Inc., which filed documents last month to go public, recently ended its policy of discounts and coupons to lure traffic. The results have been tough: Guest counts this year have fallen 12.8 percent, even as average check rose 13.8 percent, according to SEC filings.
With signs that restaurant sales ar