Restaurants find kicking discounting may hurt sales, traffic

Restaurants find kicking discounting may hurt sales, traffic

Brands risk alienating some customers as they try to attract more profitable traffic

Breaking away from heavy discounting strategies can be difficult for restaurants. Just ask Stoney River Steakhouse.

The 10-unit subsidiary of J. Alexander’s Holdings Inc., which filed documents last month to go public, recently ended its policy of discounts and coupons to lure traffic. The results have been tough: Guest counts this year have fallen 12.8 percent, even as average check rose 13.8 percent, according to SEC filings.

With signs that restaurant sales ar

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish