Popeyes: Efforts to build consumer demand working

Popeyes: Efforts to build consumer demand working

Officials say sales volumes for new units, markets encouraging for expansion

High opening sales volumes of new Popeyes units, some in new markets, are encouraging signs that the brand has broadened its demographic base and can expand further in the U.S., AFC Enterprises officials said Thursday.

“We have the chance to at least double in size,” said Ralph Brower, president of the U.S. division for Popeyes, during the company’s second-quarter earnings call. “We’re underpenetrated in almost every market around the country.

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