Pollo Tropical restaurant

Pollo Tropical moves up media launch in Atlanta

Parent Fiesta Restaurant Group reports profit decline in first quarter

Fiesta Restaurant Group Inc. will move up its Pollo Tropical advertising launch in the Atlanta market to take advantage of media efficiencies, executives said Monday.

“Reaching media efficiency is critically important to building brand awareness for Pollo Tropical in emerging geographies,” said Tim Taft, Fiesta president and CEO, in a statement released Monday with first-quarter earnings.

“In San Antonio and Nashville, where we recently launched media, we

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish