Domino's Pizza 1Q profit leaps 66%

Domino's Pizza 1Q profit leaps 66%

Pan pizza still selling, even with value messaging dominating chain’s advertising

A strong carryover effect from its Handmade Pan Pizza helped Domino’s Pizza Inc. grow profit and sales during the first quarter, even as an aggressive value promotion in the United States slightly squeezed the average check.

For the March 24-ended first quarter, Domino’s net income grew 66 percent to $34.4 million, or 59 cents per share, compared with $20.7 million, or 35 cents per share.

The Ann Arbor, Mich.-based company noted that, in additi

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