DineEquity to 'push reset button' on Applebee's

DineEquity to 'push reset button' on Applebee's

Company plans comprehensive reassessment of the casual-dining chain

DineEquity Inc. said it will “push the reset button” on plans for Applebee’s with a comprehensive reassessment of the brand this year.

In a call with Wall Street analysts, Julia Stewart, DineEquity’s chair and chief executive, said the company will take time this year to focus on being “bolder than ever” about differentiating Applebee’s, which was acquired in 2007 for about $2 billion.

Over the past five years, DineEq

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