Cheesecake Factory profit, sales rise in 1Q

Cheesecake Factory profit, sales rise in 1Q

Company makes efforts to recapture traffic lost after the recession

The Cheesecake Factory Inc. reported Wednesday a 22-percent increase in net income for the first quarter, saying its brands benefited from an early Easter and spring break.

David Overton, The Cheesecake Factory Inc.’s chair and chief executive, said sales growth has remained consistent, despite storms in the Northeast earlier this year and volatility reported by others in the industry.

“This first quarter marks our 13th consecutive quarter of p

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