Bob Evans walks value tightrope

Bob Evans walks value tightrope

Family-dining chain shifts away from discounting while promoting value offerings

Bob Evans Farms Inc. is taking some lumps as it shifts away from discounting. 

The New Albany, Ohio-based family-dining operator reported Tuesday that same-store sales fell 3.6 percent in the third quarter ended Jan. 22. The number of transactions fell 6.5 percent, as customers who had been lured to the concept with the carrot of buy-one-get-one offers and other discounts didn’t eat there as frequently.

To company executives, the discounts did not translate into enough

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