Bob Evans restaurant

Bob Evans 2Q traffic falls on reduced discounting

Company hopes new menu and technology can reverse sales weakness

Bob Evans Restaurants’ continued shift away from discounting hurt traffic and dragged down same-store sales in the second quarter, the company said this week.

Same-store sales fell 3.2 percent in the quarter ended Oct. 23. Average check increased 2.5 percent, due to the reduction in discounts, but traffic fell 5.7 percent in the period.

“Second quarter same-store sales performance did not meet our expectations,” said Doug Benham, executive chairman of Bob Evans parent

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