Back Yard Burgers turnaround takes hold

Back Yard Burgers turnaround takes hold

Following bankruptcy filing, burger chain focuses on brand equity, franchise relations

When David McDougall took over Nashville, Tenn.-based Back Yard Burgers nearly a year and a half ago, his biggest obstacle was getting buy-in for his turnaround plans from franchisees and managers who weren’t sure he would stick around long as chief executive.

“The biggest thing, starting with the franchisees, was that there was no trust,” McDougall said. “They’d heard great things before from previous leadership, but there had been constant change

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