Sometimes it makes sense for a restaurant chain not to grow — such as when leases are too costly.
So the five-unit healthful Vietnamese street food chain Asian Box held off, and waited. When the real estate deals started improving, the chain signed up for new locations. And now Asian Box is armed with another investment round to fund those units.
“We have seven signed deals in northern and southern California,” chain cofounder Frank Klein said in an interview
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]