Chipotle in Boston

A Chipotle unit in Boston was closed in December amid a local illness outbreak.

Analysts: Chipotle faces long road to recovery

Company plans marketing blitz next week to welcome customers back

Wall Street analysts warned of a tough road ahead for Chipotle Mexican Grill Inc. in reports on Wednesday despite attempts by company executives to focus on plans to entice customers back to restaurants with a “near zero” risk of foodborne illness.

In a call with analysts on Tuesday following a dismal fourth-quarter and full-year report, Chipotle founder, chairman and co-CEO

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish