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Analyst: Chipotle’s traffic likely to improve in February

But free-food giveaway likely weakened average check, ITG analyst Joe Fersedi says

Chipotle Mexican Grill Inc. likely generated stronger traffic in the first week after its Feb. 8 “relaunch,” according to a report today from ITG investment research analyst Joe Fersedi.

But that higher traffic might have come at the expense of average check.

“So what did the first week-plus post the February 8 relaunch look like?” Fersedi wrote. “The short answer is: Similar to or a few percentage point

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