As 2016 begins, the restaurant industry seems perpetually stuck in neutral.
Despite a host of tailwinds, like low gas prices, nearly full employment and low inflation, restaurant prognosticators largely point to little in the way of traffic growth this year. Just like last year. And the year before that. And the year before that.
Sure, your restaurant can generate traffic. But that traffic will have to come from somewhere else, making the customer-generation process th