Tom Colicchio is reworking ’Wichcraft, a fast-casual sandwich chain he founded in 2003, with redesigned front- and back-of-house, a logo that indicates the chain’s farm-to-table approach, and a professional suite of new hires, including vice presidents of operations and finance and directors of brand marketing and human resources.
Colicchio, who operates eight upscale and fine-dining restaurants, and is also head judge of Bravo TV’s cooking competition show Top
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