Wichcrafts revamped exterior

'Wichcraft's revamped exterior

’Wichcraft gets a makeover

Tom Colicchio’s fast-casual concept has new décor, logo and menu

Tom Colicchio is reworking ’Wichcraft, a fast-casual sandwich chain he founded in 2003, with redesigned front- and back-of-house, a logo that indicates the chain’s farm-to-table approach, and a professional suite of new hires, including vice presidents of operations and finance and directors of brand marketing and human resources.

Colicchio, who operates eight upscale and fine-dining restaurants, and is also head judge of Bravo TV’s cooking competition show Top

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Contact: Desiree Torres Desiree.Torres@penton.com

TAGS: Marketing
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