Chef Ray Martin

Chef Ray Martin

Wahoo’s Fish Taco chef targets purchasing, menu upgrades

Ray Martin helps growing fast-casual chain ensure consistency, adds craveable items

Wahoo’s Fish Taco has long enjoyed a following in Los Angeles and Orange County, Calif., for its eclectic blend of Brazilian- and Asian-influenced Mexican food served with a Hawaiian surfer vibe. But as the 65-unit chain seeks to expand, founding brothers Wing, Ed and Mingo Lam saw a need to put systems in place that would ensure culinary consistency in the restaurant.

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