Smashburger CEO details 2015 growth strategy

Smashburger CEO details 2015 growth strategy

Fast-casual burger chain to test loyalty program, debut in UK

Smashburger plans to capitalize on its momentum over the past year with several growth strategies in the works for 2015.

The fast-casual chain is testing a new loyalty program in the U.S. It plans to open domestic drive-thru locations for the first time. And it is moving into the United Kingdom this year

The Denver-based chain also recently rolled out mobile ordering, and plans to open 75 to 80 restaurants in 2015, according to CEO Scott Crane.

Crane declined

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