Qdoba Mexican Grill is now Qdoba Mexican Eats

Qdoba Mexican Grill is now Qdoba Mexican Eats

Ongoing brand reinvention continues with new name

Hoping to stand out further from the crowded fast-casual Mexican space, Qdoba Mexican Grill changed its name to Qdoba Mexican Eats.

The new name is the latest step in an ongoing effort to reinvent the Qdoba brand. The chain’s website was relaunched Tuesday with the new name, and restaurants have new staff uniforms. A new logo based on a simple “Q” is now used across social media channels:

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